Hello,

I’m Hernan Ibanez, Head of Art & Design at Ogilvy New York, with over 20 years of experience crafting powerful ideas and visual storytelling for some of the world’s most iconic brands, including FIFA, Inter Milan, Pelé, Google, Samsung, Anheuser-Busch InBev, Toyota, Verizon, Oreo, Netflix, PlayStation, and Colgate.

Before joining Ogilvy, I had the opportunity to shape my creative point of view at some of the industry’s most respected agencies, including FCB New York and BBH USA, where I learned the importance of marrying strong strategic thinking with disciplined, thoughtful craft.

My work has been recognized across the industry’s top award shows — Cannes Lions, D&AD, Clio, Effie, One Show, New York Festivals, London International Awards, Webby, and ANDY — and in 2014, I was featured on the cover of Lürzer’s Archive Magazine.

I’m driven by a deep passion for design, art direction, and collaboration, and I believe great work is built through rigor, curiosity, and attention to detail. It’s a mindset I often summarize with a simple philosophy that guides everything I do: “Crafting, crafting, crafting.”